My Approach
When I began working with the agency, I noticed a disconnect between their brand identity and their core vision. I proposed a rebranding to bridge this gap and create a more cohesive image. The process included redesigning their logo to give it a fresh, modern feel and selecting a color palette that aligned with their creative and innovative ethos. Additionally, I designed merchandise and promotional products to reinforce their new identity and ensure consistency across all touchpoints.
Vision and Mission
The vision was to craft a brand identity that genuinely reflected the agency’s creativity and innovative spirit. The mission was to create a cohesive and modern rebranding that would resonate with their audience and enhance their overall presence in the industry.
