My Approach
For Hoshi, my goal was to craft a packaging design that captured the brand's theme while highlighting its commitment to quality and health. I created custom illustrations featuring characters holding fruits in dynamic positions, giving the packaging a memorable look. The overall design ensures strong shelf appeal.
Vision and Mission
The vision for Hoshi was to establish a juice brand that transcends the ordinary, evoking a sense of uniqueness. The mission was to promote healthier lifestyles through high-quality juices paired with engaging and imaginative packaging. Hoshi's design transforms a simple product into a captivating experience, inspiring customers to see it as a refreshing escape from the everyday.
