My Approach
For this project, I focused on capturing the essence of La Scala by drawing inspiration from its name, which means "stairs" or "flight of stairs". The resulting logo features an innovative icon that merges stairs and stage shapes with the theater's initials. The color palette was chosen based on color psychology and traditional theater hues, ensuring a design that feels both modern and timeless.
Vision and Mission
The vision for La Scala was to create a logo that reflects its status as a world-class theater while appealing to contemporary audiences. The mission was to preserve the theater's iconic identity through a fresh and modern design, reinforcing its position as a cultural beacon for future generations.
