My Approach
For Labyrinth, I aimed to design a brand identity that harmonized with its name and concept. The logo featured a thoughtfully crafted icon inspired by labyrinth patterns, while the color palette leaned into rich, moody tones that complemented the dark academia theme. Each design element was carefully curated to evoke a sense of mystery and elegance, creating an inviting yet intellectually stimulating atmosphere.
Vision and Mission
The vision for Labyrinth was to establish a coffee shop that offered more than just beverages—a place that embodied the sophistication and intrigue of dark academia. The mission was to craft a cohesive brand that would captivate customers with its thematic depth and thoughtful design, turning every visit into a unique and memorable experience.
